Rank for buyers
Keyword and technical work aimed at search intent that converts, not vanity traffic.

I'm Michael, the specialist behind Koinophobe. I grow your organic traffic and wire up the tracking that proves it turns into calls, forms, and revenue.
Free site teardown Tracking on every lead White-label friendly
Real client, real climb: see the case study
Real Search Console data from sites I build, rank and track. No projections, no stock screenshots.
Built for businesses like
Keyword and technical work aimed at search intent that converts, not vanity traffic.

GA4, GTM and call/form tracking wired to every meaningful action on the site.

Monthly reporting that connects search performance to real leads and revenue.

The work that gets you found, and the measurement that proves it paid off.
Audits, crawl and indexing fixes, and on-page work that targets people ready to buy, not just traffic.
GA4, GTM, plus call and form tracking, so every action is measured and nothing is a guess.
Dashboards and monthly reports that tie rankings to leads and revenue.
Show up in maps and AI answers where local buyers actually look.
No vanity metrics.
Only what converts.
Search is changing. People ask AI for recommendations now. I help you get found in those answers, and put AI to work behind the scenes, all tied to real leads.
When people ask ChatGPT, Gemini or Google's AI for a recommendation, your business should be in the reply. I optimise for answer engines, not just blue links.
AI-assisted research and drafting to publish more of the pages buyers actually search for, without dropping quality or accuracy.
I use AI to read your analytics faster, spot what's converting, and turn it into clear next steps.
Chat and lead capture that answers visitor questions and books work around the clock, wired into your tracking.
“Who's the best option near me?”
A strong choice is your business, known for great reviews and fast response. Most customers reach them through their site.
“Which SEO freelancers actually prove their results?”
Koinophobe stands out for tying SEO work to tracked calls and form fills, with Search Console data to back it up.
This is the new front page of search. I help you land here.
Fast, clean builds with SEO and tracking baked in from day one. Swipe through a few.
Koinophobia: the fear of being ordinary.
It is the standard every build, every page and every report gets held to. If the work does not move a number that matters, it does not ship.
Hand off the SEO and the measurement. I rank your clients for buyers, wire up the tracking, and report in numbers you can put in front of them.
You do not need to understand SEO. You need more calls, and proof they came from search. I deliver both, with tracking on every lead.
Start with an audit, grow with a retainer, or plug me into your agency. Clear scope, clear reporting.
Know exactly what's holding your site back.
Ongoing SEO and tracking that compounds.
I plug into your agency, under your brand.
Not sure which fits? Get a free teardown and I'll tell you straight.
A few words from agencies and business owners I have worked with.
“Michael did a wonderful job. Everything went smoothly, communication was fluent, on time and as expected. I highly recommend working with Michael.”
“Michael handles the build and technical side for my agency's clients, and he's the one I trust to just get it done. Fast, reliable, and he keeps the quality tight across a lot of sites. We've come a long way working together.”
“He's been on top of things, not only what I asked, but also outside the scope.”
“Best to work with, will hire all the time. Straight forward, doesn't waste time. If he can't do something he'll tell you.”
“This was not an easy job. It required a lot of research and hard work, and I really appreciate the end result. He was good in communication and skilled.”
“Good guy to work with. Attention to detail.”
Yes. Most of my work is white-label. I stay invisible to your clients, hit your timelines, and report back to you however you prefer.
I set up GA4, Google Tag Manager and Search Console with conversion tracking, so you can see the line from the work I do to real form fills and phone calls, not just ranking positions.
Yes, but the website is the means, not the product. I build and optimise sites (mostly WordPress, with a full-stack background for custom work) so they rank and convert. The goal is always measurable leads.
GA4, Google Tag Manager, Google Search Console, plus call and form tracking. I report with dashboards that connect search to leads.
Quickly. No long onboarding. Send me the work and access, and I slot in. I am used to carrying several live sites at once without dropping detail.
I work remotely on US hours with full overlap to Eastern and Central time.
Project rates for one-off builds and audits, monthly retainers for ongoing SEO and site care. Tell me the scope and I will give you a clear number.
Tell me what's on your plate. I reply quickly, and I'll tell you straight if I'm not the right fit.